Our Story
Based in Singapore. Skincare and hair range products made with effective and active ingredients to solve problematic, sensitive or mature skin.
Founder Story
Kelly Wee
I started my journey to cosmetic formulation while I was suffering with eczema, a skin condition for many years. Being prescribed steroid cream by dermatologist to control itchiness and dryness, but the relief was temporary, over time the cream is just making the condition much worst.
I started researching on natural plants and herbs; and pursued a professional Advance Diploma in Natural Skincare from an accredited Online Cosmetic Science Institution in UK in 2020.
My passion in making natural skincare helps to soothe and relieve skin dryness and discomfort. Motivated myself to create a positive impact to help those with skin concern.
Keldren Beauty was founded by this value. Formulating high efficacious cosmetic to promote healthy, radiant and glowing skin and hair powered by traditional herbal plants, integrate with modern science and gorgeous ingredients that works.
In 2022 the first product was born, a Hair Serum. A formulation of modern science and research. You may wonder why hair serum. The reason is simple. My hair was much dryer than my skin due to the years of hair dyeing to cover the greyish logs. It was like a dying wilt, as a result my scalp is sensitive and dry. I needed a solution that works to treat hair and scalp badly. The creation of Velvety Shine Hair Serum works perfectly and remarkably capable to transform my hair in just a few weeks. I felt my hair is reborn; soft, shiny and deeply moisturize. Scalp condition has improve overtime.
About Keldren Beauty
For us, beauty comes from inside out. We harness the power and beneficial of Traditional Chinese herbal plants by incorporating with modern ingredients and made exquisite skincare and wellness beauty.
We develop innovative product by combining Traditional Chinese herbal acknowledge with modern science that are customized potencies, concentrated and more phytonutrients revealing radiant and resilient skin and hair.
Our mission is to create efficacious and synergistic skincare to improve the overall skin health from within and out.
We Do Things Differently
At Keldren Beauty, we formulate and manufacture our products in-house and extract our own herbs that are customized potencies, skin harmonious, high performance and enliven your skin health.
We vet our ingredients with strict attention to quality and ethically source from reputable supplier as we believe quality ingredients matter and never compromise. This allows us complete control over ingredient quality, process and development.
We make our products in an artisanal approach and our recipes are made with special skin concerns in mind. That makes us a major difference of our product.
